年底了,外贸人也到了冲刺阶段。在催单的时候,是不是害怕 “催得生硬” 吓跑客户,又怕“说得太软” 不起效果。下面整理了一份催单话术,希望能帮你温和且高效地拿下订单。
一、未下单的意向客户
核心逻辑:强调节前产能紧张 + 节后延误风险,给客户明确决策期限
“跟您同步下,我们春节前最后一批排产名额只剩 5 个,2 月 10 日前确认订单可锁定春节后首批交付;若节后下单,排期将顺延 4-6 周,还可能面临原料涨价。”
英文示例:“Just a quick update: only 5 production slots are left for our pre-Spring Festival batch. Confirming the order before feb 10th guarantees first-batch delivery after the holiday. Orders placed post-holiday will be delayed by 4-6 weeks, with potential raw material price increases.”
二、已报价待确认的客户
核心逻辑:绑定价格保护 + 服务升级,降低客户犹豫成本
“您之前咨询的报价有效期到 2月 5 日,节前确认可享受免费加急生产,还能锁定当前价格(节后原料预计涨价 10%),需要我帮您预留名额吗?”
英文示例:“The quotation you inquired about is valid until feb 5th. Confirming before Spring Festival entitles you to free expedited production and locks the current price (raw material prices are expected to rise by 10% post-holiday). Shall I reserve a slot for you?”
三、已下单未付款的客户
核心逻辑:温和提醒付款节点,关联订单排产权益
“温馨提醒,您的订单需在 2月 1 日前支付 30% 预付款,我们才能录入春节前排产计划。若超时未付,排期将自动顺延至节后,避免影响您的收货时间~”
英文示例:“Kind reminder: a 30% advance payment for your order is required by feb 1th to secure production before Spring Festival. Failure to pay on time will automatically delay the schedule until post-holiday, which may affect your delivery timeline.”
四、老客户复购催单
核心逻辑:感恩合作 + 专属优惠,唤醒复购意愿
“感谢您今年的支持!年底为老客户准备了专属福利:1 月 31日前下单可享 95 折,还能优先排产。您是否有补货计划?我帮您预留优惠名额~”
英文示例:“Thank you for your support this year! We’ve prepared exclusive benefits for long-term clients: 5% discount on orders confirmed before Jan 31th, plus priority production. Do you have any restocking plans? I’d be happy to reserve the offer for you.”
催单避坑提醒:
避免高频催促(同一客户每周不超过 2 次);英文话术不用复杂句式,简洁明确即可;
要提供 “备选方案”(比如:如果暂时无法确认,需要为您保留报价到节后吗?)
最后,希望每位外贸人都能在节前顺利回款!欢欢喜喜过大年!





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